05Phase
Conversion
Deals close faster.
Scale Pillar · Days 121–180
What This Phase Solves
Proposals are going out but deals stall. Buyers go quiet. You drop price. Or you never hear back.
What Happens Here
01
Proposal structure that sells outcomes, not deliverables
02
Follow-up sequence post-proposal (most teams stop here)
03
Pricing architecture and packaging options
04
Deal velocity tracking — average days from call to close
05
Win/loss analysis to find patterns
What Changes After
Deals close in a predictable timeframe. Follow-up is systematic. Price negotiation reduces because value is communicated before the number.
Why It Matters
Most revenue is lost between the proposal and the close. This phase is where the system pays for itself — often in the first deal it saves.
Common Questions
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