Presence
Trust before conversation.
What This Phase Solves
Buyers research you before they respond to any outreach. What they find either builds confidence or kills the conversation.
What Happens Here
LinkedIn profile optimisation for the founding team
Company positioning on all digital touchpoints
Case study structure and creation (outcome-led, not feature-led)
Authority content calendar aligned with ICP pain points
Social proof architecture — what to show and where
What Changes After
When your outreach lands, buyers visit your profile and immediately understand who you serve and what you deliver. Trust is built before the first call.
Why It Matters
In B2B, buyers research people before they research companies. Your digital presence is the handshake that happens before you even know someone is looking.
Common Questions
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